New name and identity for Assa Abloy UK

Assa Abloy UK, a division of Assa Abloy Group, which claims to be ‘the global leader in door opening solutions’, has unveiled its new name, with the business known as Assa Abloy Opening Solutions UK & Ireland. The company says the new business descriptor reflects the Group’s ongoing commitment to strengthening the Assa Abloy brand, and helping its customers ‘to better understand the organisation’s solutions, services and capabilities’.

The Group has also launched two other business descriptors – Assa Abloy Entrance Systems and Assa Abloy Global Solutions, which will be gradually introduced in UK and Ireland, and globally. The company said: “The change will enable the company to maintain a segmented and focused approach, easily guiding customers to the division that is best positioned to help meet their needs, while ensuring that Assa Abloy continues to grow as a recognised brand.”

In line with the introduction of Assa Abloy Opening Solutions UK & Ireland, the business units that form Assa Abloy Opening Solutions in the UK, are also being re-named. Security Solutions and Access Control will now combine to create the Door Hardware & Access Control Group, while UK Specification will be renamed the Project Specification Group, and Security Doors now simplified to the Door Group. These three Groups will also join the newly-formed High Security & Safety Group, which includes the Chubb Locks Custodial Services and Pickersgill Kaye brands, which will also ‘transition ‘to ranges from Assa Abloy.

The company’s ‘well-known global brands’, such as Yale, Abloy, and Mul-T-Lock, remain the same.




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